Keep senior judgement
in every client deliverable.

tiCreative helps agency and consulting teams apply their own standards to proposals, pitches, and client reports — before senior review.

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AI made polished work easier. It also made generic work easier.

Weak differentiation

Proposals that could have come from any agency. Differentiation that is described in attributes, not outcomes.

Familiar language

Expressions your competitors are using. Category phrases that trained reviewers recognise immediately.

Gaps between problem and solution

Client challenges that are named but not addressed. Logic that jumps without explanation.

Your best senior reviewers catch these quickly. Their judgement does not automatically reach every draft.

Apply senior standards earlier.

Your standards. Applied earlier.

A short Reviewer Setup conversation captures what your senior reviewer looks for — then applies that standard consistently to every draft.

Try tiCreative → Set up your reviewer →

Proposals and client reports.

Proposal Review

Challenge-to-solution logic, differentiation quality, client specificity, KPI alignment, evidence relevance, ROI clarity — and your senior's specific standard.

Client Report Review

KPI alignment, evidence quality, business objective connection, change explanation, next action clarity — reviewed against your team's reporting standards.

Build your team's judgement into client work.

Two-week free trial. Custom setup included. No workshops required.

Apply as early partner → Try tiCreative →